What makes the difference is how the relationship with eCommerce is managed and how it is accompanied in its growth,” explains Daniela Verduci, Head of Sales & Marketing at shipnow. However, for eCommerce businesses handling up to 5,000 shipments per month, implementing rapid delivery schemes involves operational and strategic challenges that go far beyond speeding up deliveries. Offering same-day or next-day delivery requires a highly synchronized operation: collections, routing, dispatch, and tracking must function as an integrated system with minimal margins for error. In practice, the failure of many logistics operations is not due to logistics itself, but to the lack of an expert operator who provides a comprehensive service of advice, support, and communication essential for planning and managing shipments. Technology This is complemented by the contribution of technology. Developments like the shipnow platform improve the experience for both the end-user and the contracting companies, simplifying operations and making logistics more agile. “When the seller knows there is someone who understands their operation, their volume, and their urgencies, they can focus on selling and growing,” explains Verduci. Dedicated attention also allows for rapid action in the face of demand spikes, promotional campaigns, or seasonal events, where operational pressure is greater. As the market professionalizes, logistics ceases to be a commodity. Brands no longer just look for who delivers faster, but who helps them make better decisions. “Not all businesses or all consumers need same-day delivery for every shipment. We add the value of being able to adjust the receipt of the shipment to the customer's convenience, always with the aim of boosting their business,” states the Head of Sales & Marketing at shipnow. One of the main challenges for growing eCommerce businesses is scaling volume without losing operational control or proximity in management. Automation Automation is fundamental, but it does not replace the value of human accompaniment. “Technology organizes and provides visibility, but the accompaniment and planning by both parties is what sustains the operation when the business grows fast,” summarizes Daniela. The combination of agile logistics, dedicated attention, and strategic advice allows for absorbing a greater volume of shipments without deteriorating the end-customer experience. Last-mile logistics has consolidated as a key competitive factor in a market where products and prices are increasingly similar. Frequently, the delivery experience is the final and distinctive memory the customer associates with the brand. “The customer does not always remember how much they paid, but they do remember how their purchase arrived and how they were treated when they had a doubt,” concludes Verduci. Same-day and next-day can no longer be thought of in isolation.
